WiseMindJoey
It's been almost a year since our last blog post and I'm sitting here inside of my office doing some branding research as my lady, Ashley, is busy working a 12 hour shift. I'm looking back on alot of old things dealing with the brand and also my personal life realizing that I miss the passion I have for writing and touching the Wise Mind Movement through words. If you were with us in the beginning many of you know about our Silent Letter series. They allowed me to be open up and be honest with customers about the events that molded these collections. In my opinion, the Silent Letter series is one of the better parts of the brand.
For years now, even back to when I was a kid my family and close friends referred to me as Joey. It was always a more comfortable name for me primarily because I never grew up being called Jose by my family. Although I am very thankful for my roots and where I've come from, Joey feels more "us." By saying "us" I feel like the brand brings us together like family in which I consider you all that are with Wise Mind Movement. This isn't some strict change that says you must call me this lol, however it's rather saying I'm turning a page in my book, Joey is no longer exclusive to close friends and blood, it's more so available to anybody that considers this brand family.
As we grow we look forward to seeing you grow with us. As always, Stay Wise!